In-Store Shoppers Are More Loyal Than Online-Only Consumers
In-store grocery shoppers show stronger loyalty than consumers who also shop online, often sticking to fewer retailers each month. Research shows omnichannel shoppers spread their spending across significantly more brands, making retention more challenging for retailers. Businesses that deliver seamless, value-driven experiences across physical and digital touchpoints gain a clear advantage, and solutions like VenHub help bridge this gap by connecting convenience, technology, and in-store engagement.